Hype Room was founded by Jeffrey Santana and his brother Jerry. Hype Room is a streetwear fashion retailer that buys, sells, and trades on-trend sneakers and apparel. Customers can expect to find steals and deals on authentic men’s apparel, shoes, and accessories, as well as exclusive releases from brands that include Supreme, BAPE, Vlone, Adidas, Yeezy, Air Jordan, Nike, Off-White, and more.

Jeffrey and Jerry have been sneakerheads from a young age. Growing up in Orange County, NY, the brothers would travel to Palisades Center and sleep outside of the stores to get their hands on the newest sneaker releases. Establishing a business at Palisades Center made sense for the brothers. It was familiar, a place where they liked to shop and frequently visited.

Hype Room’s vibe is simply cool. The fun games and random chances to win free merchandise make every visit a new experience. The brother’s generosity extends beyond the store and into the community. Just recently they partnered with Spread the Love Foundation on initiatives to encourage honest dialogue about suicide, addiction, and mental health.

Watch out world because these brothers are just getting started. They will be launching a digital platform soon and have big ideas to expand their business. They encourage everyone looking to start a business to just do it. Anybody can do it with drive, determination, and support from family and friends.

Hype Room is located on Level Two near Macy’s. Follow them on Instagram @hyperoompalisades.

Shop Small highlights are supported by the Greater Nanuet Chamber of Commerce.